🗺️ Sample Ranking Plan

The Exact Roadmap We Build for You

Every client gets a bespoke ranking plan before we start. Here's an example for a Swindon gas engineer — showing exactly what gets built, when, and what keywords we're targeting.

Plan for: John Smith Heating · Swindon SN1 · Growth Package

Target Keywords & Timelines

Every keyword has a dedicated page built to rank for it. Nothing is left to chance.

Keyword TargetGoalExpected TimelinePages Targeting It
🔍 gas engineer SwindonTop 560–90 daysHomepage, /swindon
🔍 boiler service SwindonTop 560–90 daysHomepage, /swindon
🔍 gas engineer SN1Top 330–45 days/swindon/sn1
🔍 gas engineer SN2Top 330–45 days/swindon/sn2
🔍 gas engineer SN3Top 330–45 days/swindon/sn3
🔍 emergency gas engineer SwindonTop 545–60 days/emergency
🔍 landlord gas certificate SwindonTop 330–45 days/landlord-cp12
🔍 boiler installation SwindonTop 560–90 days/boiler-installation
🔍 Gas Safe engineer Old Town SwindonTop 330–45 days/swindon/sn1
🔍 annual boiler service SN5Top 330–45 days/swindon/sn5

* Timelines are planning estimates based on competition level. New domains typically see first rankings within 30–45 days for low-competition postcode terms.

90-Day Action Plan

Every task. Every phase. You see exactly what we're doing and when.

Phase 1Days 1–10
Foundation
✓Google Business Profile claimed and fully completed
✓5-page website built and live at johnsmithheating.co.uk
✓Schema markup added (LocalBusiness, Service types)
✓All page titles and meta descriptions written for target keywords
✓Google Search Console connected and sitemap submitted
✓Emma AI receptionist configured and tested
Phase 2Days 10–30
Citation Building
✓Yell.com listing created with consistent NAP
✓TrustATrader listing live
✓Bing Places profile completed
✓Apple Maps listing created
✓15 additional UK directories submitted
○Gas Safe Register website listing requested
Phase 3Days 30–60
Content & Rankings
○Area page: Gas engineer SN1 (Old Town)
○Area page: Boiler service SN2 (Rodbourne, Pinehurst)
○Area page: Gas engineer SN3 (Stratton, Liden, Walcot)
○Area page: Landlord CP12 Swindon — dedicated page
○Area page: Emergency gas engineer Swindon
○GBP posts: 2 per week (services, tips, reviews)
Phase 4Days 60–90
Ranking & Growth
○Review generation campaign — target 20 new Google reviews
○Competitor gap analysis — new keyword opportunities identified
○Area page: Haydon Wick SN25
○Area page: Wroughton SN4
○Monthly ranking report delivered
○Strategy review — expand to Wiltshire villages?

What You Get Every Month

Every client gets a monthly report showing exactly where their money is going.

📊
Keyword ranking reportEvery keyword we're targeting, where it ranks this month vs last month, and the trend direction.
📍
Google Business Profile statsViews, clicks, calls, and direction requests from your GBP profile. You see exactly how many people your profile is reaching.
🔗
Citations built this monthEvery new directory listing added, with links. Running total of your citation count.
📞
Emma call reportHow many calls Emma answered, how many jobs were booked, and how many you would have missed.
📋
Next month's planWhat we're doing next month, what keywords we're targeting, and what content we're creating.

Ready for Your Own Ranking Plan?

Fill in the audit form and we'll build your personalised ranking plan — your specific keywords, your town, your competitors — within 1 business day.

Get My Free Ranking Plan →

No cost. No obligation. No sales call unless you ask for one.