📊 Sample Audit Report

This Is What Your Free Audit Looks Like

Below is a real audit structure — the kind we produce for every gas engineer who requests one. Business name changed. Everything else is real data from a Swindon engineer we analysed.

Audited business: John Smith Heating Services · Swindon SN1

Overall SEO Health Score

24/100

⚠️ Significant improvements needed to compete in local search

Detailed Findings

Current Google Visibility

23/100

❌Not ranking in top 50 for "gas engineer [town]"

❌Google Business Profile not claimed or incomplete

❌No map pack presence for any local search terms

❌Zero organic traffic from gas engineer searches

⚠️Checkatrade profile exists but no website link

Website Technical Health

31/100

❌Page load time 6.2s on mobile — Google threshold is 2.5s

❌No SSL certificate (showing as "Not Secure" in browsers)

❌Not mobile-responsive — layout breaks on phones

❌No schema markup — Google cannot understand your business type

⚠️Meta descriptions missing on 4 of 5 pages

✅Domain registered and resolving correctly

On-Page SEO

12/100

❌Homepage title: "Welcome to John's Heating" — no keywords

❌H1 tag missing on homepage

❌No location mentioned anywhere in page copy

❌No area landing pages — one generic page for all areas

❌Images have no alt text — invisible to Google

⚠️Contact page exists but no address or postcode listed

Local SEO & Citations

8/100

❌Google Business Profile unclaimed — competitor in map pack instead

❌No Yell.com listing

❌No TrustATrader listing

❌Business name, address, phone inconsistent across directories

❌Zero backlinks pointing to website

⚠️Listed on Checkatrade but website URL not included

Conversion Optimisation

45/100

⚠️Phone number present but not click-to-call on mobile

❌No contact form — customers must copy email address manually

❌No call to action above the fold

✅Gas Safe registration number displayed

✅Services list present

⚠️No reviews or trust signals visible

Competitor Analysis — Swindon

These are the engineers currently taking the work that should be going to you.

Business	Rank	Reviews	GBP	Website	Score
SW Heating Solutions	#1	47	✅	Strong	78/100
Swindon Boiler Co	#2	23	✅	Good	65/100
JR Heat Ltd	#3	78	✅	Weak copy	61/100
Your Business	#50+	6	❌	Needs work	23/100

Keyword Opportunities

Searches your customers are making right now — that you're invisible for.

Keyword	Monthly Searches	Competition	Your Rank	Opportunity
🔍 gas engineer Swindon	480/mo	Medium	50+	⬆ High
🔍 boiler service Swindon	320/mo	Low	50+	⬆ High
🔍 Gas Safe engineer SN1	90/mo	Very Low	Not ranked	⬆ Very High
🔍 emergency gas engineer Swindon	210/mo	Low	50+	⬆ High
🔍 landlord gas certificate Swindon	140/mo	Very Low	Not ranked	⬆ Very High
🔍 boiler installation SN2	70/mo	Very Low	Not ranked	⬆ Very High

Our Recommendations

Claim and complete Google Business Profile immediatelyThe single highest-impact action. A complete GBP with photos and services can get you into the map pack within 2–4 weeks.

Rebuild the website with proper SEO structureCurrent site cannot rank. A new site targeting Swindon postcode searches (SN1, SN2, SN3) will start gaining rankings within 6–10 weeks.

Target postcode-level keywords firstTerms like "gas engineer SN1" and "boiler service SN3" have very low competition and can rank quickly. These are your fast wins.

Build 20+ directory citationsYell, TrustATrader, and 18 other directories need consistent NAP data to build local authority.

Add Emma to capture calls you're currently missingBased on estimated traffic, this business is losing approximately 3–5 enquiries per week to unanswered calls.

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